| PANAJI: The Goa Handicrafts, Rural and Small Scale Industries Development Corporation Ltd (GHRSSIDC) is set to promote Goan handicrafts by participating in national and international road shows, exhibitions, events, fashion shows, and other promotional programmes, with special thrust on export markets.
The GHRSSIDC will carry out the task in co-ordination with the department of tourism, department of art and culture, office of the development commissioner for handicrafts and other central and state government agencies. The corporation, under a new state government scheme, will promote handicrafts in key export markets by sending samples of handicrafts to important export import houses based in India and abroad to test the market response in new markets. Advertisements will also be released in international publications and travel magazines by the corporation. Efforts will be made by the corporation for extensive publicity of Goan crafts in India and abroad. The printed matter and brochures will be distributed at various major events such as International Film Festival of India, NRI conventions, promotional events undertaken by Goa Tourism Development Corporation (GTDC), distribution of literature among tourists in GTDC operated tours and Kadamba Transport Corporation operated inter-state buses. |